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The Sure Thing logo painted on an ochre plaster wall, a warm room beyond

Not for everyone.
And that’s the point.

Request an invitation

Algorithms offer everything.
We choose.

Taste is knowing how to choose. Value comes not from how much is available, but from what you turned down.

Three wine bottles wrapped in kraft paper, a wine glass, a candle and a small clay tortoise on a wooden table

Hundreds of decisions.
One wine.

From a small Armenian winery:

A wrapped canvas leans on an ochre wall; evening sun falls on the wall in the shape of two arches

Hundreds of works.
One exhibition.

A work you haven’t seen yet, by

A marbled orange, pink and yellow vinyl record with the Sure Thing label, half out of a kraft sleeve

9 × no.
1 × yes.

Selection is the art of saying no.

A garment in a translucent paper cover on a black rail

Less noise.
More meaning.

One piece, made in Armenia by

A long table with candles; on the sunlit wall, shadows of people talking

Talks.
What are you sure about?

About taste, choice and

A dim room at night: a turntable under its lid, a table lamp, record sleeves and a velvet armchair

Millions of tracks.
A few records.

Selected by

A place for those
who have already chosen.

With winery · gallery · studio · sound

Thank you. We’ll be in touch.